The exact answer will depend on the following factors
- What is the product or service you wish to advertise
- Who your target audience is
- Which geographies you wish to advertise in
- What are your goals ( branding, leads, sales )
- Which digital platforms we use to achieve these business goals
Digital marketing however provides you the flexibility to start with a low budget, sometimes as low as a few hundred dollars per month and once you can see your business goals being met, you can easily scale it up as per your needs. Since the results of digital marketing activities are more measurable than the traditional forms, one can easily know which activities to scale up and which to scale down.