KAN Immigration

KAN Immigration ( Canada Immigration Consulting Services )

Overview

KAN Immigration is a provider of Canada Visa and Immigration services. It has clients across the globe. It’s clients include Individuals who are seeking any kind of Canada visa or Immigration services ( Visitors Visa, PR, Spousal sponsorships , Family Visas, etc. ) and organisations who seek Work permits, LMIA, etc. services. KAN Immigration also caters to part of foreign nationals in Canada who are seeking to get Permanent Residency or Citizenship.

Key Industry

Legal Consultation

Key Activity

Canadian Immigration

The Opportunity

Canada has one of the highest quality of living standards anywhere in the world. Coupled with it’s vibrant Immigration policy , there is a huge demand for people across the world to settle Immigrate to and start a new life in Canada. KAN Immigration provides their consultancy these these people so as to result in a successful Immigration process . KAN Immigration operates through a network of Partners in different countries as well as through direct marketing in countries where it does not have a partner network. KAN Immigration has partners in Dubai, India and Nepal.

The Challenge

While there is a large number of people looking to start as a new life in Canada, the country has a strict Immigration policy under which potential Immigrants have to qualify. The challenge is to reach the right audience that 1. Qualifies for at least one of the Canadaian Immigration programmes and 2. Is ready to Immigrate to Canada and 3. Is able to pay for the services to be rendered,

The Approach

KAN Immigration asked ABP to device a multi-channel online strategy to reach these people .and get them interested to choose KAN Immigration as their preferred Immigration consultant.

We used Facebook and Google search ads as the key channels for lead generation, while Instagram, Google display ads and Youtube for branding. Google display ads were also used heavily in remarketing to increase get more conversions at lower cost.

The leads generated were funneled through a a qualifying form , based on which a follow up priority was assigned by the outreach team.

The Results

The combination of lead generation, branding and re-marketing campaigns resulted in the average cost per lead to be significantly lower than what could be achieved purely through lead generation ads with the average cost per lead being more than 50% lower.

The qualification system as part of the funnel, helped the outreach team prioritize which leads should be followed up first and which later, helping them save time and improving conversions by spending more time on good leads.

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